You know that starting a business takes passion, dedication, and attention to details. It requires more than spreadsheets for estimated expenses, building permits, and an initial marketing push. Put down your hammer or your grand-opening banner.
Your business needs a mission, vision, and values
to propel you toward long-term success.
Mission
If you’re already in business without a clear mission, sit down with your employees or trusted advisors to create your mission statement. If you’re just getting started, now is the time to develop a strong mission to guide your business through its varies stages of growth.
* Your mission explains the type of business, your products or services, target market, and customer base.*
Values
What’s important to your business? List values to guide ownership and staff to work toward goals with unity and support. Depending on your business, you may choose to share your values with your public audience and customer base; alternately, you may choose to keep your values internal, but reflect those values throughout your strategic plan and day-to-day operations.
Vision
Next, consider your vision. What does future success look like for your business? Think about the look and feel of your business. How many employees will you have? How large do you want your customer base to be? Developing your vision can help you set smart goals to guide you toward that success you see for yourself as a small-business owner.
