SandyG Coach

A lot of people seem to think that networking events are all about finding leads as quickly as you can. I have heard variations on these comments and questions many times, but this “speed-dating” approach to networking is also part of what makes them stressful and makes people question what they got out of it.

I feel it is much better to make one meaningful connection than to end up with ten business cards from people who will not remember you after you walk away. If you look at networking events as a race for leads, I issue this challenge to you: STOP.

Instead, take a new perspective on networking. Networking is a chance to:

Meet other people and build your own network
Learn and share information about anything
Help and much more

See all your networking events as an opportunity to build valuable connections

Social Networking tips:

Do not arrive late (if it is possible) - to maximize the amount of time you will have.
Engage people - Don't wait for special invitations, walk right up to a person or group and make your introduction.
Smile - it sets a much nicer tone and positive impression.
Ditch the pitch - Forget about trying to secure new business at a networking event. It’s all about the connection. If you cannot remember the name of the person you were talking to and at least two aspects of their job, you did not make a meaningful connection.
Listen - Show a genuine interest in what people are saying. Actively try to think of people you may want to introduce to your new connection. You will do much better if you can connect relevant people that you have met at networking events.
Follow up - It always surprises me that people do not send follow up emails after networking events. This is a basic courtesy. Take the opportunity to thank them for their time and express how much you enjoyed meeting them. This is your final chance to be remembered by your new connection.
Business Card - do not forget to bring your presentation card.

When I stopped viewing my network as simply a source of leads, I started enjoying networking events a lot more. They shifted from being a demanding business obligation to a chance to help other people and build new relationships, which has added a new sense of meaning to events that I used to spend shaking hands and trading business cards.

SandyG

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Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition.

Today branding is a bit more complex and it is taking a huge role in the promotional market even for professionals, author, and business people.

A brand creates the perception that a consumer has when they hear or think of your company, your name, service or product. That being said the word “brand” or “branding” is a moving target and evolves with the behavior of consumers.

What Should a Brand Do?

Branding is not only about getting your target market to select you over the competition but about getting your prospects to see you as the sole provider of a solution to their problem or need.

-The objectives that a good brand will achieve include:

-Clearly, delivers the message

-Confirms your credibility

-Emotionally connects your target prospects with your product and or service.

-Motivates the buyer to buy

-Creates User Loyalty

Branding and Understanding Your Customer

To succeed in branding, you must understand the needs and desire of your customers and prospects.

Branding is achieved by integrating your brand strategies through your company at every point of public contact. Think of branding as the expression of who you are as a company or organization and what you offer. Sound difficult? Think of it like this if a brand could speak it would say:

-I am ________________.

-I exist because ________________.

If you relate to who I am and why I exist you might like me, you can buy me, and you can tell others about me.

As consumers begin to identify with you, your brand will live in the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

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~ SandyG ~

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